Tay Ee Yan (Evelynn)

Bachelor Degree in Business, Marketing (2021)
Professional Certification, Programming (2024)
National University of Singapore
SEO, SEM Social Media Marketing Google Search/Ads Software Development
Tay Ee Yan

  • Specialised in SEO, SEM & Social Media Marketing (FB/IG)
  • Certified Google Practitioner (Google Search, Google Ads)
  • Professional Certificate in Programming, National University of Singapore
  • Professional Certificate in User Interface and Interaction Design, National University of Singapore

Ee Yan possesses strong analytical skills and attention to detail. She analyses website traffic to optimise performance and increase visibility, developing comprehensive strategies with clear communication to non-technical stakeholders. Her commitment to improving website performance through technical optimisations and keyword research is unwavering.

Tay Ee Yan

Skills

Ee Yan believes in continous learning and she trusts that a person's capability shouldn't be limited by his/her profession and age. Through a passion in learning and exploration, she constantly upgrades herself to acquire new skills and knowledge.

In 2024, she achieved Professional Certifications from the National University of Singapore, specializing in Computer Programming and User Interface Design, as she ventured into the technical field.

online-search

SEO

  • Keyword research
  • Technical SEO
  • Conversion Tracking Setup
  • Tools: Keyword Planner, SEMRush, Ahrefs

sem

SEM

  • Keyword research
  • Budgeting

web-development

Software Development

  • CMS: Wordpress, Shopify, Wix
  • HTML5, CSS, Bootstrap, JQuery, WOW.JS
  • Node.js, Javascript, Python

web-analytics

Analytical

  • Analyse Google Search Trends, Keyword Trends and Traffic
  • Tools: GA4, Google Search Console

account-management

Account Management

  • Over $400,000 contract value annually
  • Anger Management, Problem-Solving

sales

Sales

  • Renewal, Upsell, Cross-sell
  • Exceed 200-300% sales target

social-media-marketing

Social Media Marketing

  • Facebook, Instagram
  • Audience Targeting
  • Creative Optimisation

web-development

Leadership

  • Knowledge Sharing
  • Training

web-development

UI/UX Design

  • Canva
  • Photoshop
  • Illustrator